Denise Li

Sales Manager Mainland China

Denise is from the Fujian province, south of China, she studied English and international trade at university and gained 10 years of experience in the Wines & Spirits sector. She stepped into the wine world as a buyer in an importing company, handling wines mainly from France, Spain, and Italy. In the meantime, she completed the WSET Level 3. For her, buying and selling are two sides of the same coin, so she naturally moved into sales in 2017, when she started to represent a middle-size Spanish winery. Denise then joined World No. 3rd spirits company, Beam Suntory Xiamen, where she practiced multi-channel sales, ranging from on-trade to off-trade, up to the distribution network development. With Ethica Wines since 2021