Blog

2026 marks an important milestone for Ethica Wines: ten years of growth, innovation, and international expansion. What began as a small entrepreneurial initiative has evolved into a fully integrated global organization, driven by a clear vision—bringing the best of Italian wine to key markets around the world.

To celebrate this anniversary, Ethica Wines has commissioned a special artwork by New York street artist GIZ. The piece pays tribute to the company’s manifesto and core values, symbolizing a journey shaped by creativity, cultural exchange, and long-term commitment to its partners.

The celebrations officially kicked off during Wine Paris 2026 in an intimate setting at the Raffles Hotel, where the artwork was first unveiled. The journey will continue at Vinitaly 2026, where Ethica Wines will present the project to partner wineries, distributors, and industry professionals—celebrating the relationships that have defined its first decade.

A Decade of Growth

Since its founding in 2016, Ethica Wines has experienced steady and disciplined growth, now operating with over 100 professionals and generating more than $140 million in revenue. The company has expanded across North America and Asia-Pacific, building a strong commercial platform rooted in quality selection, operational excellence, and long-term partnerships.

This growth was further recognized in 2025, when Ethica Wines was named by the Financial Times as one of the fastest-growing companies in the United States.

A Different Approach to Distribution

From the very beginning, Ethica Wines has taken a distinctive approach to wine distribution—prioritizing direct presence in its markets. By building local teams across sales, marketing, logistics, and operations, the company ensures consistency, proximity, and strong representation for its partner wineries.

Today, Ethica Wines operates as a unified organization across four strategic hubs—Miami, New York, Trento, and Bangkok—allowing it to navigate complex distribution systems with agility and precision.

Investing in People and Knowledge

At the core of Ethica Wines’ success is its investment in people. Through the World Wine Pro program, the company provides in-depth training on every winery in its portfolio, ensuring that teams operate with the same level of knowledge and care as the producers themselves.

Combined with proprietary tools and a data-driven approach, this focus on expertise allows Ethica Wines to support its partners effectively, strengthening relationships across the entire distribution chain.

Looking Ahead

As Ethica Wines enters its second decade, the company remains grounded in the principles that shaped its journey: proximity to markets, disciplined selection, operational excellence, and long-term responsibility.

With a strong foundation and a clear vision, Ethica Wines continues to champion Italian wine culture worldwide—building meaningful relationships and creating new opportunities for its partner wineries across global markets.