Brands

What happens when a Barolo legend and a Sicilian trailblazer fall for a volcano? Carranco happens. This is Etna through the lens of two of Italy’s most respected wine dynasties: Borgogno from Piedmont and Cantine Tornatore from Sicily. Their shared obsession with site-driven wines led them to the north side of Mount Etna, one of the most dramatic wine regions in the world — an active volcano with centuries-old vines growing on black, craggy lava soil. 

At 500 meters above sea level, they found their prize: an eight-hectare vineyard perched in Pietra Marina, with 50- to 60-year-old vines planted on classic terrazzamenti (stone terraces). Part of the land includes the coveted Contrada Carranco, a historic cru that lends its name to the winery. 

Alberello-trained vines, basalt-rich soils, and no-nonsense, traditional methods (like fermenting in cement vats) shape wines that are soulful, savory, and unmistakably volcanic. With Carranco, north meets south, tradition meets innovation, and Etna gets the icon treatment it’s long deserved.