Anna Campagna

Advisor of CEO

Anna Campagna is a global commercial leader with a truly international story—born in Tripoli, Libya, to an Italian family at the dawn of a revolution and the year of the first moon landing. A self-described “citizen of the world,” she has lived across Europe, Africa, Latin America, and Asia, and explored over 55 countries, shaping a uniquely global perspective on business and people.

With nearly three decades of experience, Anna has built a career at the intersection of sales transformation, omnichannel strategy, and future-ready capabilities. She has held senior leadership roles at companies such as Yves Rocher, Red Bull, and Heineken, where asSenior Global Sales Director she drove large-scale transformation—boosting productivity, accelerating digital sales, and embedding customer-centric ways of working worldwide.

A strong advocate for diversity, equity, and inclusion, Anna has been recognized among the “100 Most Powerful Women in Mexico” and is a frequent keynote speaker on inclusive leadership and dedicates time to mentoring millennials and Gen Z talents, guiding them as they explore their path into the business world, build their voice, and shape a career that aligns with their values and life purpose.

Beyond the boardroom, Anna brings the same curiosity and energy to life: she plays the piano, rides a Triumph motorbike, attends ballet classes, and is currently learning Korean language and history (including being a passionate fan of BTS band). She speaks 5 languages and holds a master degree from prestigious Bocconi University in Milan, with further executive education at INSEAD Singapore and IMD Lausanne.

Equal parts strategist, global citizen, and lifelong learner, Anna is driven by one belief: that diverse perspectives and bold transformation are the keys to future success.