Helen De Cesare

Strategy & Transformation Manager

Helen was born in Thailand, with Thai and Italian roots. She grew up immersed in the hospitality industry. And her wine education began early on thanks to her parents, who were importers of wines and spirits. At age 13, she began traveling worldwide as a professional international tennis player. This gave her the opportunity to learn valuable skills that extended beyond her career as an athlete. After tennis, she dove headfirst into the world of luxury yachts. But she ultimately decided to follow her roots back to the wine industry where her passion and curiosity only continued to expand. Her diverse and truly unique life experiences have proved to be extremely useful in the dynamic world of wine. With Ethica Wines since 2021.