La Gioiosa doesn’t just make Prosecco—it lives it. Born in 1974 from the entrepreneurial fizz of the Moretti Polegato family, this sparkling superstar takes its name from Treviso’s ancient nickname: Marca Gioiosa et Amorosa, or “the joyous and amorous march.” And yes, it’s just as romantic as it sounds.
From crowd-favorite Prosecco and blushing Prosecco Rosé to the high-altitude elegance of Prosecco Superiore Asolo and Conegliano-Valdobbiadene, La Gioiosa bottles Italy’s most effervescent terroirs. But don’t let the bubbles fool you—this winery is serious about sustainability. Think solar panels, hydroelectric energy from the Piave River, and a full-on Biodiversity Friend makeover.
Their secret to that crisp, signature freshness? Flash-chilling the grape must right after harvest and storing it cold until sparkle time. It’s high-tech meets high taste.
Still family-run and always future-forward, La Gioiosa is behind the global Prosecco boom, with bottles popping in over 120 countries. Because joy—like Prosecco—was meant to be shared.
The historic Moretti Polegato family was recently recognized as one of post-war Italy’s “business leaders” by the Italian chamber of commerce for its role in popularizing Prosecco throughout the world.
Did you know?
La Gioiosa means “The Joyous,” a nod to Treviso’s historic nickname Marca gioiosa et amorosa—aka the “joyful and loving land.” Locals say it’s thanks to the region’s rolling vineyards, warm hospitality, and—of course—its sparkling wine. Around here, Prosecco isn’t just a drink, it’s a way of life.
Wines from La Gioiosa
