Brands

Lucci is shaking up Italian wine — one chilled red at a time. Born in Emilia-Romagna, the home of Lambrusco and endless aperitivo hours, Lucci takes a beloved Italian classic and reimagines it for the modern table. It’s 100% Italian-made, crafted by local artisan winemakers, and bottled at the source to deliver freshness, fizz, and flair in every pour.The project comes to life through model and entrepreneur Ashley Graham, whose love for Lambrusco inspired her to create a wine as bold and joyful as her own spirit. She brings to the U.S. market a premium Lambrusco that’s redefining what sparkling red can be — vibrant, refreshing, and unapologetically fun.Made for pizza nights, picnics, and spontaneous celebrations, Lucci is proof that Lambrusco has entered its comeback era — and this time, it’s dressed to chill.