Chloé Morin

Area Sales Manager Québec

With over 15 years of experience in hospitality and on-premise representation in Montréal, Quebec, Chloé brings a unique 360-degree perspective to the wine industry. After spending more than six years in events and marketing and earning a Bachelor’s degree in Communication, Writing and Multimedia from the Université de Sherbrooke, she developed a strong understanding of brand building, communication strategies, and customer engagement.

Her transition into wine sales came naturally, combining her passion for hospitality with her relationship-driven approach to business. Over the last four years working in wine representation, she has built a strong track record of developing lasting client partnerships, implementing strategic product placements, and consistently driving sales growth.

As Area Sales Manager Quebec at Ethica Wines, she leverages her diverse background to understand the realities of every level of the industry—from restaurant operations and service teams to buyers and decision-makers. Believing that strong relationships always come first, she focuses on creating long-term partnerships that deliver value for both clients and producers.