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Founded by royalty—literally—Mirafiore is the original home of Barolo, the “King of Wines, the Wine of Kings.” Established in 1878 by Emanuele Alberto Guerrieri di Mirafiori, the entrepreneurial son of King Vittorio Emanuele II, Mirafiore quickly became an international Barolo ambassador, pioneering exports of this noble red across the globe. Today, under visionary owner Oscar Farinetti (the brains behind Eataly), Mirafiore remains a guardian of Barolo’s timeless traditions. Located in Piedmont’s acclaimed Serralunga d’Alba commune, the estate’s organic-certified vineyards thrive on soils packed with limestone, clay, and marl, perfect for crafting powerful, age-worthy wines. Mirafiore proudly owns prized rows in two legendary Barolo crus—Lazzarito and Paiagallo—where the grapes are grown and vinified in strictly traditional style. Extended submerged cap maceration and aging in large Slavonian oak “botti” deliver wines of remarkable complexity and finesse, embodying Barolo’s signature character with every sip.