Syulhan Sarbini

Area Sales Manager Indonesia

Syulhan’s career in the wine industry began in 2008 as a Wine Butler at Raffles Dubai, where he developed a strong passion for wine and hospitality. In 2011, he moved into wine distribution, taking on key roles with Mosto and MGP in Indonesia. Over the years, he has gained extensive experience in sales, marketing, forecasting, portfolio management, and business development, while working closely with international wine producers and leading growth initiatives across the Indonesian market. His responsibilities have included stock forecasting, principal performance reporting, marketing planning, HORECA account development, contract negotiations, and the organization of wine events and promotional activities.In 2022, he joined the Jaddi Family Group as Brand Manager and was later promoted to General Manager of PT Mega Beverindo. In this role, he leads a dynamic team and oversees the company’s wine distribution business, with a strong focus on strategic growth, market development, and building long-term partnerships within Indonesia’s wine industry. With Ethica Wines since 2026.